Introduction
Biometric authentication is now a default option in consumer products, but the privacy posture around it is anything but settled. Organisations have to deploy face, fingerprint, or palm recognition without breaking GDPR, BIPA, or similar regimes. Data protection policies like GDPR have made personal data security increasingly important.
Consumers need confidence!
Biometric authentication offers stronger security than passwords and PINs. When properly implemented, biometrics provide multiple advantages: consumers gain layers of authentication for personal data, from apps to smart devices. Smartphone fingerprint authentication represents the largest consumer biometrics application globally.
Translating images to templates
Biometric data converts to encrypted templates in binary code, not stored images. Templates cannot be reverse-engineered to reveal original fingerprints.
The consumer is in control
Information remains on the user's personal device.
Layers of security
Multiple security layers protect templates through encryption and hardware/software mechanisms. Trusted Execution Environment (TEE) technology secures storage and matching.
Removing the weakest link
Biometrics eliminate certain vulnerabilities associated with passwords and PINs — users cannot be tricked into revealing biometric data through social engineering.
More authentication = more protection
Authentication occurs in under a second, improving user experience while reducing dropout rates from complex password requirements.
Consumer biometrics
A multi-billion-user reality with strong consumer trust.
Who is Ambimat Electronics?
Nearly four decades of design experience serving PSUs, private companies, and startups across smartwatches, smart homes, medical devices, robotics, retail, and security solutions.
References
Two sources cited from Fingerprints regarding consumer biometrics trust and biometric payment cards.